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ChapStick announced a campaign for Pride Month that will result in a large donation to the It Gets Better Project. This project is a nonprofit organization that strives to uplift, and provide support for, the LGBTQ+ community with a focus on LGBTQ+ youth. The donation from ChapStick will be based on the sales from its Pride Month-themed lip care product, ‘Love Wins’ lip balm.
This lip balm is available online in packs of 12, 0.15-oz tubes for $24 USD. ChapStick will donate 100% of the proceeds gained from selling this product, plus an additional $25,000 USD regardless of the number of lip balms sold.
In addition to launching this lip balm and supporting the It Gets Better Project, ChapStick also debuted an Instagram filter named #ProudLips. This hashtag can be used to showcase #ProudLips moments, such as a kiss to a friend or loved one.
Image Credit: ChapStick
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