Lifebuoy’s ‘H for Handwashing’ campaign, an award-winning global behavior change initiative, has already impacted over 12 million schoolchildren since its inception in 2020. Intensifying its efforts in the third year, the campaign is appointing children aged 6-12 as ‘H for Handwashing’ CEOs to spread hand hygiene awareness among their peers. Poh Khim Yin, Global Brand…