The campaign hopes to have a positive effect on society by promoting inclusion, empowerment, and respect for people with disabilities. By highlighting their abilities and passions, the campaign challenges the stereotypes and stigma associated with disability. The campaign also benefits Decathlon’s business by demonstrating its commitment to making sports accessible to all, regardless of discipline or proficiency. The campaign aligns with Decathlon’s mission and values, and helps to build trust and loyalty among its customers.
Image Credit: Decathlon, Campaigns of the World