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All Of Your Eggs In One Basket?. Why Bother Having A Website/Blog | by Dominus Owen Markham | Oct, 2023

Why Bother Having A Website/Blog

Over the last decade, as a Web Developer and Social Media Marketer, I have watched a shift of businesses migrating to Social Media from conventional websites and blogs.

There appears to be a perception that Social Media is now the “go-to” for promotional activities.

Businesses are constantly seeking innovative ways to promote their products and services. And whilst social media platforms have gained significant traction as powerful marketing tools, the value of websites or blogs should not be overlooked. In fact, when used in tandem, websites/blogs and social media can create a dynamic duo that maximizes promotional efforts and yields impressive results.

Let’s look at the collaborative relationship between websites/blogs and social media and highlight the undeniable benefits of utilizing both platforms to promote products and services effectively.

Establishing a Strong Online Presence:

Websites and blogs serve as the backbone of a business’s online presence. They provide a centralized hub where potential customers can gather comprehensive information about products or services.

A website acts as a virtual storefront, allowing businesses to showcase their offerings, highlight unique selling points, and convey their brand identity.

Meanwhile, a blog enables businesses to share valuable and engaging content, positioning themselves as industry experts and building credibility.

Leveraging Social Media Platforms:

Social media platforms offer an unparalleled reach and engagement potential. By harnessing the power of social media, businesses can amplify their online presence and connect with a vast audience.

Social media platforms allow for targeted advertising, allowing businesses to reach specific demographics that align with their target market.

Additionally, the interactive nature of social media enables businesses to engage directly with customers, fostering meaningful…

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