‘Bombas,’ the New York-based company most known as a sustainable and charitable sock brand, is now a full-fledged retailer of socks, t-shirts, underwear, and other garments. The company has continued to grow since its inception in 2013 not through traditional marketing means, but through community-driven loyalty programs. The Bombas business model is based on a purchase-to-give system whereby all customer purchases made on the platform lead directly to a donation made to a charity helping or a community experiencing homelessness. This business model helps the brand draw in more attention from customers who vote with their dollar, as these customers are more likely to support brands with tangible and demonstrable charitable actions, rather than general positive values.
The company offers periodic Impact Reports to its loyal fans. These Impact Reports outline how many articles of each clothing were donated in a given period of time, as well as which giving partners handled the donations. These reports also offer detailed insights into the company and its charitable operations.
Bombas serves as an excellent example of mission-driven loyalty, as its consumers continue to support its brand as a direct way of supporting a greater cause.