The Linked Prosperity model is one that outlines a simple mission: Ben & Jerry’s aims to have a positive impact on each entity it interacts with, whether a company, customer, brand partner, or supplier. Additionally, the company frequently hosts donation campaigns for charities, activist groups, and other NGOs that it supports, sometimes in the form of special products with packaging that reflects the support charity, and sometimes in the form of general fundraising and donations.
Then, Flavor Fanatics members receive updates via email or on the official Ben & Jerry’s outlets on details surrounding these ventures and the business’ latest promotions. This shows that Ben & Jerry’s aims to drive consumer engagement and brand loyalty through a mission-based system where it more frequently attracts customers that believe in its cause.
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