As part of Cheekbone Beauty’s mission statement, the company aims to support Indigenous communities and organizations that support Indigenous communities. Cheekbone Beauty outlines that it prioritizes making a difference in the lives of Indigenous youth through donations, charities, educational ventures, and overall inclusive actions.
Cheekbone Beauty’s outspoken support of indigenous communities and people is a form of mission-driven loyalty. Aside from offering rewards related to its point-based redemption system, the company drives loyalty by attracting new customers that believe in its values and its cause, and want to contribute to this positive mission.
Image Credit: Cheekbone Beauty