Ben’s Best Blnz, launched by Ben & Jerry’s co-founder Ben Cohen, is a cannabis brand that’s devoted to “[investing] back into communities deeply harmed by the war on drugs.” This company shares the activist spirit of the Ben & Jerry’s brand and as part of its mission, the brand donates 100% of its profits to the Black cannabis community and groups advocating for criminal justice reform.
Ben’s Best Blnz cannabis company uses bold and colorful graphics fused with psychedelic influences from the 70s. Every ounce of the brand conveys its mission-driven purpose, as seen in the packaging that includes quotes from famous African and African-Americans like Nelson Mandela and political activist Angela Davis. Ultimately, the brand aims to bring awareness to the disproportionate amount of Black people behind bars for cannabis-related offenses.