Oatish is the debut product from Dancing Cow, a newly launched Indian plant milk producer, and it’s on a mission to save cows. In fact, for every 10,000 liters of Oatish sold, Dancing Cow rescues a cow from the dairy industry so that the animal can live out the rest of its life in the company’s own farm sanctuary. As part of this commitment, three trees are planted for every 100 liters sold and 5% of the company’s profits go towards an NGO.
This alternative plant milk is made from a combination of oats, millet and mung beans and it speaks to consumers who want to invest in products that align with their personal values and contribute to positive change in the world. This shift reflects a growing awareness of the environmental impact of animal agriculture, as well as concerns around animal welfare and personal health.