But Sozy is not just about fashion. It is also about making a positive impact in the world through its social and environmental giving. The brand donates 10% of its profits to support survivors of sexual violence, partnering with RAINN, the nation’s largest anti-sexual violence organization. It also donates another 10% of its profits to support other charitable and environmental initiatives, such as planting trees, offsetting carbon emissions, recovering ocean-bound plastic, and becoming a certified B Corporation. By purchasing from Sozy, customers can feel the difference while making one.
This is a form of mission-driven loyalty, as the company appeals to those willing to support and contribute to its cause. Additionally, the company values transparency and authenticity, which further improves its relationship with its consumers.
Image Credit: Sozy